Search is no longer just ten blue links. Your customers now ask Google, ChatGPT, Gemini and Perplexity, and the businesses that win are the ones search engines and AI tools can understand, trust and quote. I build your visibility across all three layers: SEO, AEO and GEO.
1. Search Engine Optimization (SEO)
SEO That Brings Steady, Organic Enquiries. Traditional SEO is still the foundation. If Google can't crawl, understand and trust your site, nothing else works. I fix the technical base, then build content around what UAE customers actually search for.
What I Do
Technical SEO: crawlability, indexing, XML sitemap, robots.txt, canonical tags, redirects, HTTPS, clean URL structure
Page Speed and Core Web Vitals: LCP, INP and CLS optimised for mobile-first UAE traffic
On-Page SEO: title tags, meta descriptions, headings, keyword mapping, image optimisation and internal linking
Schema Markup: Organization, LocalBusiness, Service, FAQ and Breadcrumb structured data
Local SEO: Google Business Profile, emirate and area pages, UAE citations, review strategy
Content and Topical Authority: topic clusters, search-intent mapping, E-E-A-T signals (real expertise, authors, proof)
Bilingual Readiness: Arabic and English structure with correct hreflang where needed
Tracking: Google Search Console, GA4 and GTM so you see rankings, clicks and enquiries
2. Answer Engine Optimization (AEO)
AEO: Be The Answer, Not Just A Result. Answer Engine Optimization is about getting your content chosen as the direct answer: Google featured snippets, People Also Ask boxes, AI Overviews and voice search. Many searches now end without a click, so being the quoted answer builds trust and brand recall even before someone visits your site.
What I Do
Question Research: find the exact questions your UAE customers ask (for example, “how much does a Golden Visa consultant cost in Dubai”)
Answer-First Content: a clear 40 to 60 word answer at the top of each section, followed by depth
FAQ Sections With Schema: structured Q&A that search engines can read easily
Snippet Formatting: lists, tables, definitions and step-by-step layouts that suit featured snippets
Voice Search Optimisation: conversational, local-intent phrasing (“near me”, “in Dubai Marina”)
Entity Clarity: make your business name, services, location and expertise unambiguous
3. Generative Engine Optimization (GEO)
GEO: Get Recommended By AI Search. Generative Engine Optimization focuses on appearing in AI-generated answers from ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. These tools don't just rank pages; they pull from sources they consider credible and then name or cite the brands behind them. I make your business easy for AI to find, understand and trust.
What I Do
AI Crawler Access: make sure your site isn’t accidentally blocking AI bots, and that key content is readable without heavy JavaScript
Entity and Brand Consistency: the same business name, services and details across your site, Google Business Profile, LinkedIn and directories
Citable Content: original data, clear definitions, expert quotes and case results that AI tools like to reference
Authority and Mentions: build credible mentions and backlinks from relevant UAE and industry sources
Fresh, Maintained Content: updated pages with visible dates and clear authorship
AI Visibility Checks: I test how your brand appears across AI tools for your key questions and track changes over time